US hotel chain Best Western International plans to invest Rs 1,600 crore in the Indian hospitality industry to open 66 new hotels across India over the next five years. The company, one of the biggest hospitality chains in the world, plans to launch 10-15 hotels every year. These hotels will be set up in metros and smaller cities. The company will focus on new areas of growth besides its continuing with its thrust on the three-star segment. Its new focus area of growth will be the four and five-star hotel categories.
'Best Western International is focused on expansion of its presence in India and is confident that India will play a prominent role in the global growth plan of the company. It will also focus on the growth opportunity beyond the metros where quality hospitality is just emerging especially in the Tier-II and Tier-III cities,' said David Kong, president and chief executive officer, Best Western International Inc.