In an effort to strengthen its construction
equipment division,
Greaves Cotton Ltd, one of the
country's leading engineering
companies, is looking at growing
from construction equipment
business to that of becoming a
comprehensive infrastructure
player. The construction equipment
division is embarking on key
business initiatives, including
technology transfers and other
streams of business like rentals, to
reconstruct its current business
model. The division is tying up
with Samil of South Korea that
will result in technologically
superior products being offered to
the Indian market.
"Augmenting its growth strategy,
the construction equipment
division is seeking to operate in
the gamut of infrastructure, offering
customers superior products
and solutions. Being a solution
provider we are constantly working
on expanding our product
portfolio so as to meet customer
demands," Sunil Pahilajani, MD &
CEO, Greaves Cotton Ltd. "The
strong thrust provided by the government
to the construction and
infrastructure sector has further
catalysed our strategy. This tie-up
is a positive step taken to ensure
that our products are backed by
world class technology that ultimately
translates into increased
customer benefit."
Added Ramachandran
Nandagopal, CEO - Construction
Equipment Division,
Greaves Cotton Ltd, "In today's
competitive environment, customers
expect world-class technology
and service. We are seeking
to revamp our existing product
portfolio to offer a wide variety
of products that deliver higher
levels of customer satisfaction.
By ushering in best-in-class technology,
we endeavour to build a
robust contemporary product
basket and aim to be a one-stop
solution for our customers."
Greaves construction equipment
division manufactures a
wide range of compaction and
concreting equipment, like transit
mixers, concrete pumps and
batching plants, at Gummidipoondi
in Tamil Nadu.