Dhabriya Agglomerates Pvt. Ltd, one of the largest manufacturers and retailers
of PVC and uPVC products for institutional, commercial and residential applications, has announced plans to increase its pan-India reach by launching more application centres by the end of 2015. The Jaipur-based company is currently operating seven application centers at various locations and aims to launch 13 more with an investment of around Rs 100 crore under its Polywood brand.
Starting with two PVC profile extrusion lines in 1992, Polywood is used to fabricate PVC doors. The company has gradually developed a wide range of PVC sections with various designs to suit the complete fabrication requirement of doors, windows, partitions, false ceilings, wall panelling, pelmet, kitchen cabinets and other interior applications.
“Our mission is to safeguard nature by saving trees on the earth and provide the best quality products that are mainly wood substitutes. We are looking to capture 25 per cent Indian market share and to achieve the same we are expanding our network of application centres pan-India. Our application centres would be the growth engine of our company where we provide customisation options of any products with demonstrations,” Digvijay Dhabriya, Managing Director, Dhabriya Agglomerates Pvt. Ltd, said.
In 2003, looking at the opportunities in designer furniture market, Dhabriya group diversified and launched its retail brand, Dynasty, and installed a facility at Rajasthan to manufacture modular kitchens made out of wood substitute i.e. agricultural waste. Under this retail brand, the company merchandises various products like modular kitchens, executive tables, storage, work stations, kitchen cabinets, wardrobes, computer tables etc.
Besides production facilities in Jaipur and Coimbatore, Polywood has application centres in Bengaluru, Ahmedabad, Kolkata, New Delhi, Chennai and Cochin. Come January and the company is slated to launch three more applications centres at Siliguri in West Bengal, Cuttack in Odisha and Guwahati in Assam. The company said it was looking forward to launching more application centres by the end of 2015.
“Under Dynasty brand, we provide a complete range of institutional, commercial and residential furniture made out of agricultural waste. This is the ultimate substitute of wood and nowadays these products are becoming more popular because of their customisation. We have tied up with many builder groups and have installed these products nationally,” Dhabriya said.