Custom-made UPVC window and door systems
Fenesta Building Systems, a division of DCM Shriram
Consolidated Ltd, offers custom-made UPVC window and door systems. Currently,
the division has orders worth Rs 70 crore. Some of these are: Adhiraj Builders
for its residential project at Kharghar, Navi Mumbai; Raheja Builders for its
Raheja Garden at Thane; Orbit Builders for its residential project; and Ginger
Hotels for its budget hotels. The company also has an order from Panchsheel
Builders of Pune for a waterfront project.
FBS has executed projects for Salarpuria Builder, Bangalore, and Wockhardt,
Mumbai. The company is into residential windows and doors. It has several orders
for these products from celebrities like Sanjay Dutt and Ekta Kapoor.
The division will shortly open a branch in Chandigarh. "It will be operational
within two to three months," said a company spokesperson. Started in 2003 in
Gurgaon, Fenesta has since spread its wings to other parts of the country. Now
FBS has branches in Hyderabad, Chennai, Coimbatore, Pune, Mumbai, Bangalore and
The growth of the division is such that the number of fabrication shops has
increased. Earlier, FBS had a fabrication shop in Delhi and now they are in
Hyderabad, Bangalore, Mumbai and Chennai. The division provides end-to-end
solutions and is into design, manufacture, fabrication and installation of
window and door systems. The capacity of the company is 10 lakh window and door
FBS is exploring the Middle East and other markets for exports. The company will
venture into exports within a year's time. There is no fear from competitors as
the design is as per Indian climatic conditions.
"With respect to our window and door systems, the most challenging task is to
make people accept the product," the spokesperson said. The division is able to
penetrate metros where the potential is huge. The division has a good presence
in Jaipur, Delhi, Lucknow, Pune, Cochin, Mumbai, Bangalore etc. Besides, the
division is also exploring the market of Tier II and Tier III cities.
UPVC window and door systems are futuristic products and their awareness and
acceptability is set to increase within two to three years. There will be a
shift from aluminum windows to PVC windows. Being a premium product the cost of
Fenesta Systems varies from Rs 300 per sq. ft to Rs 500 per sq. ft. The rate
also varies from size, specifications, materials and glass finishes. UPVC
windows and doors come with a 10-year warranty. From a least priority product,
windows and doors are evolving and are now aesthetically more appealing.
These systems are machine-manufactured and come in a variety of colours, shapes
and sizes. Made of UPVC reinforced with steel, the Fenesta frame is far more
resilient than either wood or aluminium.
Unlike wood, Fenesta windows will not wrap, contract or expand with changes in
weather. Unlike aluminium, Fenesta windows will not corrode. Its double sealing
system provides barrier against pollution, noise and dust.
The window and door system is flexible, modular and made to order. Draw any
shape, form or size, from simple straight lines to arches, from French windows
to Bay windows, from contemporary to the traditional. Unlike aluminium, UPVC is
a non-conductor, it does not transmit heat. This, in turn, saves energy.
Fenesta Building Systems is the most suitable answer for door and window
requirements of homes, offices, factories, showrooms, hospitals and hotels.
[13 November 2006]