~ Launches their first shrimp feed Latis Gold 38% Protein Vannamei Feed & floating fish feed Matsya Bandhu~

Hyderabad, 29th August 2019: One of the largest producers of animal feeds, Anmol Feeds Pvt. Ltd. entered the states of Telangana and Andhra Pradesh after making their presence felt in the Northern, Eastern and North-Eastern markets. Keeping in mind, the socio-economic growth of the large fishing communities in the States, the company for the first time launched their shrimp feed brand, Latis Gold 38% Protein Vannamei Feed and floating fish feed brand, Matsya Bandhu. The company introduced its products under its umbrella brand Nouriture, in the presence of Mr. Amit Saraogi, Managing Director, Anmol Feeds Pvt. Ltd. To meet the growing challenge of quality feeds in the market and the realization that to survive one needs to evolve, prompted the company to initiate Nouriture- a more forward looking, technology driven, future-ready and contemporary brand. Nouriture aims to meet the growing demands of the livestock farmers of today and tomorrow and ensure a niche for itself in the market.

Speaking on the occasion, Mr. Amit Saraogi, Managing Director, Anmol Feeds Pvt. Ltd., said, “We are extremely glad to have entered the states of Telangana and Andhra Pradesh with our products. Telangana has the country’s third-largest inland water resource base for fisheries and Andhra Pradesh is one of the leading states in the country in the fisheries sector both in terms of total fish and prawn production and total value of fish products. It is the perfect market to launch our shrimp feed and floating fish feed. We intend to take The Blue Revolution or the Neel Kranti Mission to the hinterlands of the country. With the introduction of Nouriture, we are focused to drive the growth of the livestock feed sector of the country and contribute to the progress and development of the economy. We aim to provide superior quality feed with Nouriture that will be beneficial for the fish and yield high returns for the farmers.”

Anmol Feeds will also be a part of Asia’s largest aqua event- Aqua Aquaria 2019 to be held in Hyderabad from 30th August – 1st September 2019 at HITEX exhibition center to demonstrate these products.

The primary objective of Nouriture is to create value with a future focus as well as embrace change and progress and bring all the stakeholders and associates under one umbrella to emerge as one of the leaders of the industry.

Nouriture is focused on the wellbeing and success of the farmers. Recognizing the need of the hour, Nouriture aims to provide superior quality feed for the livestock to promote fast and healthy growth. It intends to increase its market share of compound feed by delivering nutritionally rich and value-for-money products which will, in turn, result in higher profits for all its stakeholders. Nouriture is focused on empowering farmers by educating them and providing solutions tailored to their problems. It is driven to help farmers to accept modern farming techniques and usage of compound feed. Not only this, but to drive its philosophy of inclusive growth, Nouriture will collaborate with dealers and distributors at every level.

Telangana has 77 large, medium and minor reservoirs and as many as 24,189 tanks with 5.7 lakh ha water spread area suitable for fisheries. Aquaculture is being carried out in more than 1,000 ha area. Of the 27 lakh fishermen in the State, about three lakhs are organized into 4,000 societies, whereas, Andhra Pradesh state has potential and diversified water resources with 974 kms of coastline, 33,227 kms of continental shelf area, 555 marine fishermen villages, 2 Fishing Harbours, 350 Fish landing Centres, 31,147 fishing crafts, 65 cold storages, 64 processing plants, 235 Ice plants, 28 feed mills, 357 hatcheries and 234 Aqualabs. There is potential of 1.74 lakh hectares of brackish water area and about 8 lakh hectares of freshwater resources.

Cost of feed constitutes a major part of the production cost and accounts for 50% to 70% of the total variable cost. The use of right kind of feed improves shrimp production and increase profits. Anmol Feeds provides a wide range of fish feeds under Matsya Bandhu including floating fish feed, which is best suited for Carp, Magur to sinking fish feed, which is best suited for Rohu, Mrigel. Fish feed plays a big role in immunity-building for the breeds. It contains the optimum amount of protein, fibre, fats, and essential minerals that ensures growth, bolsters immunity, and provides maximum ROI. Anmol Feeds’ specially formulated feeds keep the fish well-nourished and the pond water clean, thereby minimizing the risk of disease outbreak. Formulated with ingredients with higher digestibility, Matsya Badhu fish feed keeps the pond environment clean.

The use of good quality feed will improve shrimp production and profits and minimize the environmental pollution from shrimp farming. Latis Gold is a high yield Vannamei feed that contains no antibiotics and is made from the best quality imported and domestic ingredients using advanced technology. The notable benefits of using Latis Gold include faster growth, better FCR, enhanced immune system, better appetite and higher profits. Latis Gold 38 is amongst India’s first shrimp feed to contain 38% protein and 5.5% fat content with advanced feed formulation to boost growth of shrimp.

About Anmol Feeds Pvt Ltd:
Since their foray into the livestock feed industry nearly two decades back, Anmol Feeds Pvt. Ltd. has been focused on high quality livestock feed since the start of their journey, steadily expanding its production capabilities and helping farmers yield high returns. At present, Anmol Feeds has nine successfully running state-of-the-art superior manufacturing plants across six states- Uttar Pradesh, Bihar, West Bengal, Jammu & Kashmir, Jharkhand and Haryana. With a cumulative production capacity of 1300 MT per day, the pioneers of pellet feed for Indian farmers, Anmol Feeds, has been catering to the livestock feed requirements of 19 states across India working with more than 50,000 farmer families and 1,000 employees. The Rs 500 crore company has become one of the leading names in poultry feed and has fast become an emerging name in cattle and aqua feed. The company has also expanded beyond the Indian shores, to Bangladesh, Nepal and Bhutan. Timely and faultless product delivery, providing technical services, after sales support and responsiveness to consumer feedback is a priority for us. With stringent quality control at all levels from raw materials to finished products, Anmol Feeds is known for its timely and faultless product delivery, providing innovative technical services, efficient after sales support, real time responsiveness to consumer feedback and most importantly commitment to growth and prosperity of farming community has been the priority for the company.


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