Hyderabad is set to become home to one of the world’s largest fan manufacturing facilities, following a significant investment announcement by Crompton Greaves Consumer Electricals Ltd. The company plans to establish a mega-manufacturing plant in the city with an investment of Rs 375 crore, marking a major boost for the region’s industrial sector.
The Telangana government has allocated 50 acres of land for the project at E-City in Maheshwaram, strategically located near the Hyderabad international airport. According to D. Sridhar Babu, the state’s Minister for IT and Industries, the facility is expected to break ground on Vijayadashmi, with operations slated to commence next year.
The proposed facility is designed to reach an annual production capacity of 1.4 crore units. The project will be rolled out in phases, with the initial stage focusing on the production of induction and brushless direct current (BLDC) ceiling fans, alongside table, wall, and pedestal models. Subsequent phases are expected to expand the plant’s output to include pumps, mixer grinders, and a centralized motor manufacturing unit.
A key feature of the new plant is its focus on vertical integration. The facility will incorporate in-house manufacturing for BLDC motors and printed circuit board (PCB) assembly. This move is intended to strengthen the local value chain within Telangana’s consumer electricals and electronics ecosystem. Furthermore, the company has indicated plans to manufacture energy-efficient appliances under its Butterfly brand, including advanced gas-stove technology designed to reduce LPG consumption.
The project is expected to be a significant driver of local employment, with plans to create approximately 3,500 direct jobs. This workforce will include a mix of 500 managerial roles and 3,000 positions for semi-skilled workers. State officials have expressed optimism regarding the plant’s long-term economic contribution, projecting that the combined domestic and export turnover for the facility could reach Rs 4,670 crore by the 2030-31 fiscal year.
