Reliance Retail Ventures (RRVL), through its wholly-owned subsidiary 7-India Convenience Retail, has entered into a master franchise agreement with 7-Eleven (SEI) for the launch of 7-Eleven convenience stores in India.
The first 7-Eleven store is set to open on 9 October 2021 in Andheri East, Mumbai. This will be followed by a rapid rollout in key neighbourhoods and commercial areas, across the Greater Mumbai cluster to start with.
With the launch of 7-Eleven stores, RRVL takes a step further in its journey of offering a shopping experience and compelling value proposition for Indian customers.
The 7-Eleven stores aim to provide shoppers with a unique style of convenience, offering a range of beverages, snacks and delicacies specifically curated to appeal to local tastes, along with refill of daily essentials having affordability and hygiene.
With a rapid expansion plan on the anvil, it is expected to be a significant contributor to local employment and building the eco-system for convenient foods.
SEI will also support RRVL in implementing and localising the unique 7-Eleven convenience retail business model for India, including bringing best-in-class processes and practices.