Hyderabad, February 14: New retailing brand Luvih has forayed into Beauty Products retailing business. Luvih means beauty in Sanskrit. Promoted by noted anchor and actress Sreemukhi, Rasgau International, which owns Luvih brand, will initially sell perfumes in the outlets. Soon company will introduce beauty, grooming, hair care products. Sreemukhi is also the brand ambassador for the brand. Perfumes from 80 brands including 40 international brands will be available. They are priced from Rs 299 to Rs 7,500. During the first year of its operations, Luvih will introduce 10 global perfume brands for the first time in India. A total of 300 products will be on sale. Products of 110 brands will be available online as well.