Royale Touche expands retail footprint, plans to add 50 new stores

National, December 1,2020: – Royale Touche, one of the largest manufacturer in the premium laminate and vitrified tiles space today has announced to add 50 more new stores in the Indian market by the end of next year. The decision was taken to extend the business boundaries as part of the retail expansion strategy for the coming year.

The brand in the past one year has opened eleven new stores in markets like Punjab, UP, Karnataka Gujarat, Andhra Pradesh, Telangana and Maharashtra. Currently, the company ‘Royale Touche’ operating under Olympic Decor LLP has over 140 stores across 130 cities, catering to different horizons of the Indian market. Royale Touche has a pan India presence with a comprehensive distributor and dealer network for the services. It has become a global brand and regulates in export markets to over 60 countries.

Royale Touche offers a range of varied styles from basic to functional, stylish, and fashionable edgy design with a complete variety of international quality in all categories under one roof. Royale Touche luxury laminates offer some of India’s finest high pressure and compact laminates.

Commenting on the expansion plan, Mr. Raj Patel, Director, Royale Touche said, “Our aim is to showcase all our products, wherein visitors can take advantage of visualising the entire product range alongside our product experts to assist them in their purchase journey. Expanding our retail footprint and channel presence continues to be our core focus for the year. We are focusing on innovating our product portfolio also to fulfil the growing needs of our customers.

He further added, “We value people more than anything else in the world, and our ethics are strongly built around people. Royale Touche believes in launching new products that cater to the demands of consumers without compromising on quality and style quotient. Be it architectural products or surface décor, customers require the balancing of several priorities including design, price, durability and sustainability.”

Established in 1978, from a single factory in Surendranagar, it has radically expanded the business operations, and today has eight factory units in markets like Ahmedabad, Rajkot and Morbi. Each factory has a world-class facility equipped with imported machines from Spain and Italy.