Grand Kausa City in Mumbra has received an amazing response, selling more than 1,050 apartments in 18 days since its launch on January 29, 2025. The project is developed by Yes Central and marketed by The Guardians Real Estate Advisory. It has recorded total sales of ₹430 crore, proving that Mumbra is becoming a top real estate location. The strong demand is due to positive economic conditions after the budget, better home loan policies, and fast-growing infrastructure, making real estate a popular investment.
The Guardians Real Estate Advisory has set a new record in property sales. Grand Kausa City, which covers 6,48,323 sq. ft., has attracted buyers because of its great location, affordable pricing, and a special 1% payment plan. Before the launch, over 1,500 people applied to buy homes, showing strong confidence in the project and growing interest in well-planned housing in developing areas.
One major reason for this success is The Guardians’ powerful marketing campaign, which increased awareness and interest. To make the project more attractive, it was named Grand Kausa City, and a 25,000-square-foot Dubai-style experience centre was built to give buyers a real feel of the project. The marketing strategy included ads in 15+ railway stations, 40+ billboards, 80+ bus stops, branding in 20+ restaurants, 1,000+ auto-rickshaw ads, and 10 lakh leaflet distributions. The project’s appeal was further enhanced by Indian cricket star Irfan Pathan being named as its brand ambassador.
Grand Kausa City, spread over 24 acres, includes 33-storey towers with luxury 1 and 2-bedroom balcony apartments offering beautiful hill and river views. The project has 50+ lifestyle amenities, including a landscaped podium garden, a three-level clubhouse with premium facilities, a school, four prayer halls, a 4-acre cricket ground, and a modern shopping mall. Its location near Mumbra Station and an exclusive TMC bus depot makes it even more attractive.
Speaking about this major success, Mr. Ram Naik, Co-founder & CEO of The Guardians Real Estate Advisory, said, “The incredible response to Grand Kausa City highlights our expertise in real estate sales and marketing. Our strategic efforts, along with positive economic policies, have created great value for buyers and set new industry standards.”
Mr. Jayesh Rathod, Co-founder & Director of The Guardians Real Estate Advisory, added, “Our innovative marketing strategies and data-driven approach were key to this success. Grand Kausa City is now a landmark project, showing the potential of emerging real estate markets and changing buyer preferences.”
Yes Central has completed 50+ projects, delivered 2.5 million sq. ft., and constructed 7 million sq. ft. The success of Grand Kausa City shows how effective economic reforms and modern marketing strategies are in attracting buyers. The Guardians Real Estate Advisory has once again confirmed its strong position in India’s real estate industry.
Cover photo: www.freepik.com
