Orient Bell Ltd. today announced its unaudited financial results for the quarter ended Sep 30, 2020.
Key Highlights – Q2FY21:
- Topline growth +6% y-o-y led by renewed focus on New Products, Displays and Channel Engagements
- EBITDA margin at +8% led by concerted efforts on cash fixed costs and improvement of consumption KPI’s; EBITDA loss of Q1FY21 recouped fully during Q2FY21
- Strong focus on Working Capital management continues – Days Inventory Outstanding (DIO) and Days Sales Outstanding (DSO) improved significantly
- First ever Digital launch of New Products ~ 300 new SKU’s
(See the entire range at https://www.orientbell.com/new-tile-designs)
o Germ Free Tiles – Wall & Floor
o High Gloss Germ Free Tile – Sparkle Series300X450
o High Depth Elevation Tiles – 300X600
o New designs introduced in GVT
o 400X400 Pavers – Rhino Series
- No. of new Orient Bell Tile Boutique (OBTB’s) added during Q2FY21 – 25, total number of active OBTB’s as on 30-Sep-20 increased to 188
- Marketing investments restored during Q2FY21 – 1.3% of topline (~2.6X of Q1FY21 spend)
- Sale from High Value Products (HVP) increased to 41%. Own Manufacturing sales increased to ~68% of total revenue


