Orion, a South Korean food company, has made an investment of Rs 200 crore to set up a manufacturing facility at Bhiwadi in Rajasthan. The company plans to hire 1,000 people in India in the next two years to expand its business.
The plant spread over 17,385 sq mtr will produce the original Choco-Pie, besides its soon-to- be-introduced product portfolio as part of its growth drive in India.
The company’s state-of-the-art India manufacturing facility is a step toward its expansion drive which will not only allow the company to build a strong supply chain for the domestic market but will also help tailor products as per Indian consumers.
The company has already onboarded 250 employees to drive brand’s growth in India and is aiming at adding 1,000 more to its India team in the next two years.
It has partnered with confectionary specialist Mann Ventures for the production of Choco-Pie locally. In coming months, the company plans to add more Made in India products to its offerings and will be introducing more global offerings to Indian consumers.
The new plant will also cater to local taste preferences and is producing a 100 percent vegetarian range of Choco-Pies.
India is the 10th overseas production base of the South Korean firm, which also has manufacturing units in Korea, Vietnam, Russia, and other locations.