CROMPTONDecember 05, 2019 Mumbai: As the winter season approaches with a drop in the temperatures, water heaters have become one of the saving graces for a relaxing hot/warm shower. One of India’s leading consumer durables and everyone’s go-to brand Crompton Greaves Consumer Electricals Ltd. has, therefore, launched a new range of superior high-performance water heaters with triple shield technology to create the ‘Perfect Hot Water’ for you in any situation.

India is witness to extreme weather conditions and varying temperatures hence making it important for us to adapt to these climate changes. The need for steaming hot water and the eagerness to take the perfect hot water shower in any situation is what one can look forward to for a rejuvenating experience.

CROMPTONHowever, in the upcoming chilly months, waiting for your tap to deliver hot water can seem like an eternity. The Crompton Water Heaters, therefore, deliver the perfect hot water ‘instantly’ and ‘consistently’ over a period of time. It is also essential for the right installation of water heaters with effective operations and end user safety. Taking cognizance of this, Crompton offers a wide range of best-in-class storage and instant water heaters with triple shield technology that delivers the ‘Perfect Hot Water’ and joyful experience of a good shower

Crompton’s new range of high performance water heaters have been crafted to perfection that carries out a superior performance in every condition. It ensures smart energy management making it extra safe with its high sensitivity capillary and high precision thermostat. Its triple shield technology further highlights:

  • Hard Water Protection: With advanced glass line tank
  • 33% Longer Life: With blue glass line enamel incoloy element
  • Anti-Corrosive Protector: With magnesium anode rod

The new range is available in 5 star rating with enhanced aesthetics and fresh designs suited for the modern home. Moreover, it also offers a free installation on select models of the water heaters.

Reinventing itself to appeal to the preferences of young consumers, Crompton has brought about a slew of consumer-focused innovations with best-in-class aesthetics. There has also been an increasing focus on digital and social media in order to attract varied set of audiences from millennials to young couples and homemakers, amongst others.

Speaking about its latest innovation, Mr. Sachin Phartiyal, Vice President, Appliance Business – Crompton Greaves Consumer Electricals Ltd. further adds, “While everyone looks for the aestheticism in what they buy, the core decision lies in the functionality of the product; and in the case of water heaters, it is how stable, reliable and durable it is that can last for a good amount of time. Crompton basis every innovation on what the consumer needs and when one starts to feel the chills of the upcoming winter season, we hope to make their life more comfortable, easy and a little perfect.”

About Crompton:
Crompton Greaves Consumer Electricals Ltd. is India’s market leader in fans, No. 1 player in residential pumps and has leading market positions in its other product categories. The business manufactures and markets a wide spectrum of consumer products, ranging from fans, lamps and luminaires to pumps and household appliances such as water heaters, Kitchen appliances etc. The consumer business has a strong dealer base across the country and a wide service network offering robust after sales service to its customers.


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