Marking 50 glorious years, Gera Developments unveiled their latest brand campaign #WeOutdo4UThe campaign emanates from the core philosophy of being a customer centric organisation

Pune, September 3, 2021: Gera Developments, pioneers of the real estate business and the award-winning creators of premium commercial and residential projects have recently unveiled their latest brand campaign #WeOutdo4U in their 50th year of successful operations. The campaign is a well-conceived depiction of all the innovative customer centric initiatives rolled out in the last five decades.

Aligned with the business philosophy ‘Let’s Outdo,’ Gera Developments has always endeavoured towards elevating the customer experience. The new campaign, an actual articulation of all the efforts so far, portrays that the company will continue to strengthen its focus on customer centricity by offering novel infrastructural ideas and theme-based projects as well as digitally transformed processes through their app and website to create a long-term customer connect.

Gera Developments’ #WeOutdo4U campaign seamlessly transcends across the company’s various landmark offerings such as India’s only ChildCentric® Homes, cutting-edge Imperium commercial spaces, the GeraWorld® App, the first-of-its-kind 7-year warranty in the real estate sector, premium duplex residences, a novel loyalty experience – Gera’s Club Outdo, thus highlighting the central theme #WeOutdo4U so you can outdo too – Gera will outdo for its customers so that they can outdo for themselves.

Speaking at the launch of the campaign, Mr. Rohit Gera, MD, Gera Developments, said, “#WeOutdo4U campaign stems from Gera Developments’ unwavering focus on innovating and improving real estate to meet shifting lifestyle dynamics while upholding the premium living experience since the last 50 years. #WeOutdo4U is not just a campaign but a guiding belief keeping customer first in mind. It’s an opportune time to launch this campaign in our 50th year of being in business as we have evolved over the years and would like to recognise and reward this significant partnership with our customers. While many are focusing on customer relationship and growth, they fail to recognise the importance of customer experience, keeping up with the transforming lifestyle expectations and integrated amenities.”

#WeOutdo4U very well captures the sentiments and instantly connects with the customers. Whether it is the ease of managing a home or enjoying the attention of social circle by upgrading one’s living standards or bringing celebrity learning academies to doorsteps so that the children can outdo in life to, providing extended peace of mind as well as making an unforgettable first impression while scaling your business, Gera’s thoughtful #WeOutdo4U campaign promotes not only superlative customer experiences but also excellence in customer service which will always be at the core of Gera’s ethos. The new era demands new thinking and innovative ideas. Gera Developments has always catered to customers’ tastes and preferences. #WeOutdo4U will go a long way to cement this relationship.

About Gera Developments Pvt. Ltd. (GDPL):

Gera Developments Private Limited, a 50-year, reputed brand, one of the pioneers of the real estate business in Pune, are recognised as the creators of premium residential and commercial projects in Pune and Goa and have now marked its global presence through developments in California, USA.

GDPL prides itself in providing long term enjoyment to customers by having a distinct ‘customer-first’ approach. The philosophy of GDPL is “Let’s Outdo” which rests on the trinity of innovation, transparency and enhancing customer experience. It is at the heart of GDPL’s effort to infuse innovation and transparency in real estate and home building, with an unwavering focus on meeting the shifting lifestyle dynamics of their customers, while upholding the premium living experience. Accordingly, there are many ‘firsts’ that stand to GDPLs credit.

The company introduced 5-Year Warranty on Real Estate consisting of Preventive Maintenance & Repairs and provision of Insurance of buildings way back in 2004 for the first time in India and the same was mandated by RERA only in 2017. And GDPL has now introduced India’s first & only 7-year warranty in real estate. It has designed and launched the pathbreaking concept, the award-winning ChildCentric® Homes which have revolutionised the real estate sector for both, the developer as well as the home buyer. Other revolutionary and highly successful product lines have been IntelliplexesTM, SkyVillasTM , and The Imperium series.

These products are matched by the services of the GeraWorld® Mobile App which bring speed, convenience and transparency to the buyer and enhance customer experience. GDPL has also recently launched the Club Outdo initiative, a tech-driven loyalty and referral programme providing multiple benefits, offers and community engagement opportunities to their existing and new customers.

The company places utmost emphasis on delivering value-added experiences to customers and is driven by trust, quality, customer first, and innovation. The projects are designed around the evolving needs of their customers. The company has won several national and international awards on both the product and service fronts. GDPL also continues to be certified as ‘India’s Great Mid-size Workplaces’ by Great Places to Work (GPTW) Institute, for the fourth straight year in row. GDPL has also ranked #18 on the list of Best Small and Medium Companies to Work for in Asia in 2021.

GDPL envisions to bring out the best of real estate in India. As it redefines new standards of service orientation, product innovation, real estate marketing and brand building, it is consistently generating fresh value for its stakeholders, and raising the bar for the industry.


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