Brands experiment with Ayurveda to tap Nex-Gen customers
Not just your medicine & food, Ayurveda has entered your Sleep time as well. A normal human being spends about 6-8 hours of their time in sleep at night, a timeframe that is most effective in body recovery as recommended by science. Yet, people focus more on extracting health benefits from diet and exercise and pay less attention to the sleep recovery time. Understanding the importance of this, Livpure, a 2012 company known for Air Conditioners and Water Purifiers has marked its entrance in the Sleep & Wellness category with Ayurvedic Mattresses. Completely organic Livpure’s mattresses are manufactured with all-natural materials from Kerala. Made from chemical-free memory foam, the mattress comes with sandalwood infused latex and also a natural latex to keep the mattress safe from dust mites and bacteria.
Ayurveda has been the hot topic of discussion in 2020, much due to its usefulness as an immunity booster against COVID. So much so, that recently, The Rajya Sabha passed the Institute of Teaching and Research in Ayurveda Bill, 2020. The Bill seeks to merge three Ayurveda institutes into one institution. Institute of Teaching and Research in Ayurveda. The Bill declares the institute to be an institution of national importance.
While many brands like Marico, Dabur, and Amul in 2020 have hit the market with more ayurvedic products, the sleep innovation with Ayurveda by Livpure is first in its category. This unique trend has emerged from the brand’s passion towards the environment and building a safer world for the future generations; and of creating eco-conscious products which are also reflected in its range of bed & linen etc.
Established in 2012, Livpure is a venture of SAR group founded by Mr. Rakesh Malhotra and Navneet Kapoor, notable technocrats who also founded Luminous. A pioneer in the Indian consumer technology space, Livpure is a revolutionary brand that has been committed to ensuring optimum health through pure water and pure air since its inception.
With a strong legacy, Livpure has now forayed into the Sleep & Wellness category and has launched eco-friendly sleep and wellness products that not only benefit users but also the planet. Moving beyond harmful, artificial materials, Livepure’s mattresses and pillows use organic raw materials to strive for health consciousness, ecological consciousness, innovation, and change. The company offers a wide collection of products to help consumers get the best of their choice. Apart from rich quality mattresses and pillows, Livpure offers a variety of bed linens such as Mattress Protector and All-Weather Comforter and other home accessories.