PRESCON GROUP LAUNCHES INDIA’S FIRST DIGITAL EXPERIENCE CENTRE POWERED BY OPENHAUS, A REAL ESTATE DIGITAL TWIN PLATFORMReal Estate Digital Twin Platform for 3D virtual property tours will enable buyers to achieve an edge through authentic, immersive and interactive 3D experiences

Mumbai, 05th October 2021: Prescon Group, one of Mumbai’s leading real estate developers has launched a sea-facing residential tower in Mahim with a never-before-seen experience powered by India’s first Real Estate Digital Twin Platform, Openhaus. It is considered India’s next generation interface for home-buying. This ‘decision making engine’ provides the best property assessment and complete product understanding for homebuyers, with a unique opportunity to provide experiential and visual understanding of the property developer’s  inventory  with just a few clicks.

Openhaus offers an end-to-end solution – from understanding the location, building elevation, amenities, typical floor layouts, and each and every unit mapped with its real views.  Openhaus creates 3-dimensional digital twins of the property under construction, to enable a full-stack visual understanding of the development. The launch of the application will open up huge opportunities for homebuyers by providing a safe and secure way of viewing property in the post pandemic era, eliminating the need for multiple site visits by enabling faster and more informed decision-making. This will change the landscape of the real estate market in the country by introducing a never seen before, one of its kind technology.

This 3D technology for the real estate industry provides gamified and immersive tours of properties with detailed elevations and isometric dollhouse views. It provides the ability to walk through each and every unit enabling prospective home-buyers and tenants with an accurate and immersive experience of their future home even before it is even built. Prescon Group & Openhaus Technologies have come together to provide the next generation property purchase experience at their sales gallery in Mahim. For Homebuyers, this will eliminate the need to be present at a site physically, overall time and cost savings in complete product understanding, which will in turn enable faster and confident decision making. The benefits provided by the software will remain relevant in the post pandemic era.

Commenting on the launch, Mr. Vedanshu Kedia, Director, Prescon Group said “India’s real estate sector is one of the largest sectors in the country. However, it lags behind when it comes to technology adoption. We all must constantly find ways to win buyers with trust and transparency as the market has unanimously turned into a buyer-centric market. By implementing the smart proptech solution we are positioning ourselves as the pioneers in technology adoption to provide our customers with best in class customer experience and engagement tools. We have introduced this service, which has already started proving itself as an effective way for customers to make confident purchase decisions and differentiate us from other industry players. We believe that photo-realistic and accurate virtual tours will remain necessary even after the post-pandemic world, and we will continue to use this platform as one of our key property marketing and conversion tools.’’

 ‘’Our team has conducted on-ground research about the buyer’s information requirements that drives their purchase decision. With this technology, we can assure a revolutionary step for housing sales and the real estate industry as a whole. We are grateful to have launched the platform with one of the most trusted and trailblazing developers in the country,’’ said Kush Bhayani, Co-Founder, Openhaus Technologies Pvt. Ltd. 

About Prescon Group

Founded in 1964, The Kedia Group is a reputed industrial conglomerate committed to the mission of nation building. The group has owned and operated several manufacturing and construction operations – Alloyed Steel Casting foundries in Maharashtra, Timber and Plywood production and processing in the North Eastern states, Steel rolling mills in Gujarat and Rajasthan and a Wind Power project in Dhulwa, Maharashtra; the group ventured into real estate with a futuristic vision of building high quality infrastructure for the evolving demography of India.

Over a span of two decades in the real estate industry, the group has endeavoured to deliver quality housing to its customers. The 80’s saw the group develop more than 2 million square feet in six projects in the micro-markets of Goregaon, Malad and Borivali in joint ventures with a few developers. Around 1 million square feet has been delivered to its customers in the Pink City of India – Jaipur. In Thane, the group has completed close to half a million square feet, and has successfully delighted over 2000 families. The Company has entered its next phase of growth, led by a young management team and industry stalwarts. With customer centricity, design focus and innovation as our core value pillars, all our new projects will be future ready. Right from the materials used, the facilities provided to utilities installed are adopted with new technology that shall set new benchmarks in the industry


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