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Bengaluru, 10th December, 2020: Amazon, Ajio, Dmart, Zomato, Udaan, Xiaomi and BigBasket have emerged as the leaders in the newly launched RedSeer Shadowfax Leadership Index (RSLI) report which provides a definitive view of the eCommerce sector’s quarterly performance on supply chain and logistics and indices them across parameters of growth, performance, efficiency, customer and merchant experience. The eCommerce sectors covered in the RSLI include horizontal, vertical, omni-channel, direct-consumer, hyperlocal (FoodTech, eGrocery etc.) and eB2B.

● Growth Index: eCommerce horizontals dominated in growth during the quarter. The sector saw 100%+ growth due to COVID recovery and pent-up demand.

● Performance Index: Omnichannel retailers dominated in performance and efficiency due to their low cost of fulfilment. Their turn-around time for delivery is also lower as they are also able to fulfil the orders from local stores. Hyperlocal brands and vertical platforms had high costs of fulfilment.


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