›Under the ‘INDIA 2.0’ project, ŠKODA AUTO India will reach more than 170 customer touchpoints including sales and after-sales facilities this month across 100+ cities; will cross 225 touchpoints by next year
Secunderabad, 24th November 2021: ŠKODA AUTO India inaugurated a new state of the art dealership in Secunderabad – Mahavir Auto Diagnostics, at Bowenpally. With this new facility, ŠKODA AUTO India aims to extend its presence in Secunderabad, establishing a strong foothold in the city. The Dealership facility sports the latest Corporate Identity & Design language of ŠKODA AUTO. The Czech auto manufacturer, under the purview of the ‘INDIA 2.0’ project, plans to expand its presence to 225 touchpoints by next year.
Mahavir Auto Diagnostics is strategically located at Bowenpally and can be conveniently accessed by customers across the region. The facility is spread across 222 square meters with a capacity to hold 4 cars on display.
Commenting on the inauguration of the new facility, Mr. Zac Hollis, Brand Director, ŠKODA AUTO India said, “With the launch of KUSHAQ, we have witnessed unprecedented growth for ŠKODA Auto India. This was the first phase of the India 2.0 strategy. Our next product SLAVIA will be another game-changer, and along with KUSHAQ will enable us to double our annual sales volume in 2022. Armed with a strong product portfolio, we have a clear vision of taking the ŠKODA brand to new and emerging markets across the country. Along with this, enhancing the ownership experience is vital to our growth strategy and increasing our network presence is one of the key pillars to meet this objective. The inauguration of the new dealership facility in Secunderabad is part of this plan, and we are delighted to partner with Mahavir Auto Diagnostics, as we look forward to building our foothold in this region.”
Mr. Yashwant Jhabakh, Dealer Principal, Mahavir Auto Diagnostics, said, “It is a matter of great prestige to partner with ŠKODA AUTO India and introduce a new dealership facility in Secunderabad. The modern architecture and streamlined business processes provide the ideal backdrop for the presentation of ŠKODA AUTO products. The global best practices of ŠKODA AUTO coupled with our understanding of local customer preferences will enable us to provide an enhanced customer experience.”
MODERN DEALERSHIP FACILITIES WITH STREAMLINED BUSINESS PROCESSES
In line with the ‘INDIA 2.0’ project, the corporate architecture, functional interiors, and rationalized business processes aim to enhance the overall customer experience. The architectural concept of the dealership design reflects ŠKODA AUTO’s philosophy expressed in the slogan: “Simply Clever with a Human Touch.”
The architecture of the dealership facility is characterized by clear and simple shapes, a harmonious colour concept, modular design features, and a modern lighting concept. The exteriors of the ŠKODA AUTO dealerships will be the brand’s powerful statement during both day and night – clear, transparent, modern, and open.
In addition to sustaining ŠKODA AUTO’s proven strengths, the company is placing an increasing emphasis on enhancing the emotional appeal of the brand. It is conveyed by the sophisticated and logical arrangement of all the key elements, business areas, customer zones, and the use of cutting-edge technology.
The high-quality materials, new design features, effective lighting solutions, architectural graphic elements, and warm wooden tones create an inviting atmosphere. Fresh hues, clarity, openness, and transparency are the highlights of the new interiors of ŠKODA AUTO showrooms.