- Rise in demand for experiential holidays
- Over 50% YoY growth for regional tour packages
- Food is a critical influence for Hyderabadis while choosing a destination
Hyderabad, October 24, 2019: Being a key source market in the southern region, Thomas Cook India has witnessed an impressive growth of over 40% YoY from Hyderabad, where travellers are showing strong interest in outdoor and adventure destinations with immersive experiences; self drives in UK/New Zealand and alpine hiking in Switzerland seeing high demand. Thomas Cook India’s internal data highlights that travellers from Hyderabad are high spenders and opt for high adrenaline adventure activities like snorkelling and scuba diving, bungee jumping, zip lining, – kite surfing among others. Destinations like the world’s adventure capital, Queenstown-New Zealand is a favourite.
While young working professional, DINKs (double income, no kids), and millennials prefer islands and beach getaways to Langkawi – Malaysia, Indonesia (Bali, Bintan and Gili islands) Thailand, Maldives; families and adhoc groups choose European favourites like Switzerland, UK and France with Croatia, Greece, Scandinavia and Hungary also trending this year along with Japan. Long-haul destinations like Canada, Australia and New Zealand have shown strong growth, Manali, Kerala, Ladakh, Hampi, Goa and Uttarakhand are amongst the popular destinations for domestic holidays.
While food is one of the key deciding factors for travellers from Hyderabad, destinations which are increasingly gaining popularity for their cuisine tours are France, Italy and Spain.
In addition to Hyderabad, Thomas Cook India has received impressive growth of over 40% from Warangal, Khammam, and Nalgonda, In a focused attempt to cater to its Telengana customers, Thomas Cook India has launched special Regional Tours.
Telengana’s educational institutes have been a key driver, displaying an impressive 30% growth to our study tours segment “Travel Quest”.
Mr. Romil Pant, Senior Vice President & Head – Leisure Travel, Thomas Cook (India) Ltd., said, “Hyderabad is a key source market and contributes over 50% to our overall business for Telangana. Interestingly, travellers from Hyderabad are driven by social media, and are looking for unique local experiences. Apart from choosing destinations around cuisine, Hyderabadis are also looking for adventure activities. We have also witnessed an uptake of over 30% for our Student Study Tours. While it is noteworthy that Hyderabadis are significant spenders on holidays, we have also observed a growing demand for our Holiday Basket offering EMIs and loans to fulfil their travel aspirations.”