Daimler India Commercial Vehicles Pvt. Ltd, a 100 per cent wholly owned subsidiary of Daimler AG, Germany, recently launched its modern made-in-India BharatBenz trucks in Nepal and unveiled its state-of-the-art BharatBenz dealership in Birganj, Nepal, a company release said.With this move, Nepal will be the first export market for BharatBenz trucks, in line with DICV’s export plans to 15 markets. In total, DICV now exports to 10 markets.
In Nepal, the trucks will be sold through Omni Trucking dealership. The BharatBenz trucks manufactured at DICV‘s plant in Oragadam, Tamil Nadu, and launched in Nepal comprise seven models (914 R, 1214 R, 1217 C, 2523 R, 2523 C, 3123 R & 4023 T) spanning medium-duty and heavy-duty trucks with various usage and applications. The robust and fuel-efficient trucks, developed to meet customer expectations in India also fit exactly to customer requirements in Nepal.
Erich Nesselhauf, CEO and Managing Director, DICV, said, “With more than 1,000 trucks exported to various countries last year, we are right on track with our export plans. Entering the Nepalese market marks the next step in expanding our export business. BharatBenz will be an appropriate fit for this country as there are many similarities between the Indian market and the Nepalese market.”
He added, “Our state-of-the-art dealership network is fully equipped with highly skilled manpower and service capabilities to fulfill the requirements of our customers. Our dealerships, while providing focused sales consultancy will ensure that our BharatBenz trucks are delivering maximum value to the Nepalese customers.”
In India, BharatBenz is showing strong growth with over 16,000 vehicles on the road within 28 months of its market launch in September 2012.
Under the umbrella of Daimler Trucks Asia, DICV and MFTBC (Mitsubishi Truck and Bus Corporation) combine their strength to tap into further sales potential. While DICV focuses on the Indian market and countries such as Nepal, that are related to the Indian market conditions, MFTBC will service the rising demand in the Asian and African regions with its existing portfolio of Mitsubishi-Fuso trucks from its plant in Kawasaki and the robust FUSO trucks produced in Oragadam.
Including Nepal, DICV now exports to 10 countries like Indonesia, Kenya and Tanzania. There are plans to further roll-out in markets like the Middle East and Latin America.