Pune…April 01, 2021…Gera Developments, pioneers of the real estate business and the award-winning creators of premium commercial and residential projects including the innovative ChildCentric® Homes, in Pune, Goa, Bengaluru and California recently launched ‘Club Outdo’, a novel customer-centric loyalty program in the company’s 50th year of operations to further develop long-term relationships with its customers by driving exclusive experiences. The company has invested in a technologically robust framework including an app and a website interface, for its implementation.
Gera’s Club Outdo is anchored in the brand philosophy of ‘Let’s Outdo’ and stems from Gera’s unwavering focus on innovating and improving real estate as well as building homes to meet shifting lifestyle dynamics while upholding the premium living experience. This initiative will not only take Let’s Outdo, the core of the brand philosophy to the next level of customer centricity but also dive deeper into creating a lasting bond with their customers.
Existing and new Gera customers gain complimentary access to Gera’s Club Outdo programme. As part of the club customers can enjoy specially curated exclusive deals and discounts on a wide variety of national and local brands ranging from lifestyle to food to apparel and more. Club Outdo members are also invited to participate in a variety of engagement programmes designed to enrich the experience of Gera’s customers. Gera has partnered with Loyalie a RERA registered partner, to offer its Club Outdo members attractive referral bonuses as a gesture towards customers’ contribution towards building a like-minded community.
Speaking at the launch of the programme, Mr Rohit Gera, MD, Gera Developments, said, “While loyalty programmes enable companies to develop long term relationships with customers and drive growth, many fail to provide integrated experiences and are unable to evolve with industry trends, such as the shift from traditional point-based reward programs to exclusive experiences and services. These loyalty programmes end up offering little value to the business or the customer and actually lower consumer trust instead of increasing it. We have always endeavoured to innovate and excel whether in our projects or customer services. Club Outdo is not just any loyalty program but a guiding belief of keeping customer first. It’s an opportune time to launch this program in our 50th year of being in business as we have evolved over the years and would like to recognise and reward this significant partnership with our customers.”
Rohit Gera further added that “We look forward to a meaningful, value driven engagement through ‘Club Outdo’ as excellence in customer experience will always be at the core of our ethos. The new era demands new thinking and innovative ideas. We have always catered to our customers’ tastes and preferences. Club Outdo will enhance this experience in a superlative manner. It is our unwavering commitment to one of our key stakeholders and will go a long way to cement this relationship. The app and website will ensure a seamless implementation as it is completely experiential based.”
Club Outdo is driven to deliver to customers long after they have bought in a Gera property; through this initiative, GDPL looks to provide customers with a holistic living experience in the Gera world through outreach, recreation, engagement, and opportunities to incorporate their own network within the Gera World through referrals. More details can be found at https://cluboutdo.gera.in.
The Club Outdo Musical evening, the first event, received a tremendous response from Gera customers who welcomed the offerings under the new loyalty and referral experience and appreciated the brand for its efforts to engage with its customers and enhance their experience even after completion of the entire property buying process.
The second session of Gera’s Club Outdo was a Parenting Masterclass took place last week and was conducted by an expert who guided customers on optimising home-schooling and preparing children for a post-COVID world.
About Gera Developments Pvt. Ltd. (GDPL):
Gera Developments, one of the pioneers of the real estate business in Pune are recognized as the creators of premium residential and commercial projects in Pune, Goa & Bengaluru. Gera Developments’ pride themselves for providing long term enjoyment to their customers. Innovation has been a hallmark of the company and there are many ‘firsts’ that stand to Gera Developments’ credit. India’s first ChildCentric® Homes, 5-Year Warranty on Real Estate consisting of Preventive Maintenance & Repairs and providing Insurance of buildings was introduced by the company over 17 years ago for the first time in India and the same is now mandated by RERA. The company has now introduced the first 7-year warranty in Real Estate. The company is driven by quality, transparency and excellence. The projects are designed around the evolving needs of their customers. Some of the revolutionary and highly successful product lines have been ChildCentric® Homes, IntelliplexesTM, SkyVillasTM, The Imperium series amongst others.
The company has won several national and international awards for their concept-based landmark project ChildCentric® Homes recognizing it as a benchmark and a new category in the residential real estate industry. The company was recently felicitated as the “Real Estate Developer of the Year” by one of the most prominent media houses in the country. With its strong belief and brand promise GROW WITH GERA, Gera Developments ensures that there is a value add for all their key stakeholders.