Mumbai, 15th January’20: Renowned fusion-fashion brand, Raisin, known for offering the most comfortable fashion experience for women is all set to expand its horizons by associating with Lifestyle Stores. This will be the brand’s third association since Central Mall, Project Eve and StyleCracker.

Lifestyle offers consumers the latest in fashion and lifestyle in an enjoyable shopping experience bringing together multiple concepts under one roof of Apparel, Footwear, Kidswear, Beauty & Accessories.

Raisin, in association with Lifestyle, will now be present in metro cities like Pune, Mumbai, Indore, Bangalore and Hyderabad. Blending the traditional with a modern touch, Raisin is a premium fashion-label making fashion more accessible and easy for the women of today. The stores under the banner Lifestyle will offer impeccable experience through its elegant ambience, in-store salon, café, personal stylist, lounge area along with a curated collection in apparel and beauty.

For customer delight, Raisin will now be launching with their fresh Spring Summer 20 preview collection with Lifestyle Stores. Lifestyle’s ethos to bring in the new in everything is similar to Raisin and the brand feels this collaboration will open up a lot of avenues which will be mutually beneficial.

With regards to this association with Lifestyle, Mr. Vikash Pacheriwal, Co-founder of Raisin commented, “I am really glad that in a span of few months, Raisin has not only signed a deal with Reliance Retail Giant Project Eve, after Central Stores but also Lifestyle and StyleCracker. Our only aim is to provide unique designs and comfort quality to the new age woman of India. We are looking forward to a long-lasting, mutually beneficial association with Lifestyle.”

As a contemporary retail brand, Raisin’s perspective to associate with Lifestyle is to launch along with large format stores. This will not just help create brand awareness across all cities but also provide to the fashion needs of today’s women in terms of accessibility and staying updated.

The endowing and affordable collection is available across 210 SIS stores across 17 states in India with online access on Myntra, Amazon, Jabong, Flipkart, and Raisin’s official website www.raisinglobal.com

Under the strong foundation of Parvati Fabrics Ltd., Raisin is a premium fashion-label with impeccable stylish outfits designed around comfortable and breathable fabrics, soothing shades and unconventional prints.


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