Home RedSeer – Shadowfax Logistics Index (RSLI) Launched Image 4

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Bengaluru, 10th December, 2020: Amazon, Ajio, Dmart, Zomato, Udaan, Xiaomi and BigBasket have emerged as the leaders in the newly launched RedSeer Shadowfax Leadership Index (RSLI) report which provides a definitive view of the eCommerce sector’s quarterly performance on supply chain and logistics and indices them across parameters of growth, performance, efficiency, customer and merchant experience. The eCommerce sectors covered in the RSLI include horizontal, vertical, omni-channel, direct-consumer, hyperlocal (FoodTech, eGrocery etc.) and eB2B.

● Customer Experience Index: Horizontal and vertical sectors led in customer experience across logistics parameters reflecting in their higher NPS. eB2B lagged in customer experience due to lower customer satisfaction on ease of shipment returns and lower NPS.


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Performance Index: Omnichannel retailers dominated in performance and efficiency due to their low cost of fulfilment. Their turn-around time for delivery is also lower as they are also able to fulfil the orders from local stores. Hyperlocal brands and vertical platforms had high costs of fulfilment.   
● Merchant Customer Index: eB2B platforms have high merchant satisfaction as they have enabled significant reach for the merchants, resulting in higher NPS.

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