Bengaluru, 10th December, 2020: Amazon, Ajio, Dmart, Zomato, Udaan, Xiaomi and BigBasket have emerged as the leaders in the newly launched RedSeer Shadowfax Leadership Index (RSLI) report which provides a definitive view of the eCommerce sector’s quarterly performance on supply chain and logistics and indices them across parameters of growth, performance, efficiency, customer and merchant experience. The eCommerce sectors covered in the RSLI include horizontal, vertical, omni-channel, direct-consumer, hyperlocal (FoodTech, eGrocery etc.) and eB2B.

● Merchant Customer Index: eB2B platforms have high merchant satisfaction as they have enabled significant reach for the merchants, resulting in higher NPS.


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● Customer Experience Index: Horizontal and vertical sectors led in customer experience across logistics parameters reflecting in their higher NPS. eB2B lagged in customer experience due to lower customer satisfaction on ease of shipment returns and lower NPS.
The RSLI report dives to provide an exhaustive understanding of the sector. This is the first time that such a comprehensive study has been undertaken and so many fragments have been looked upon to give an overview of the logistics sector. Logistics has been one of the key reasons for the success of e-commerce in India. This study will help the ecosystem get a more nuanced understanding of the key success levers for ecommerce logistics and how it varies across various ecommerce sectors. In the report, we have also identified emerging trends in the logistics space along with the key ecommerce leaders who are leading on growth, efficiency and customer experience.” He further adds that with both RedSeer and Shadowfax capabilities, the joint study identifies the trends and the scope in the logistics sector and, more importantly, looks into areas where the sectors and players can perform better.

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