Hyderabad, 19 Oct 2021: Charminar and the world’s favourite biryani Paradise share a common address with the opening of its Omni Channel Restaurant catering to Dine-in, Take away and Delivery of Paradise at the iconic site of Charminar today. Guests can now enjoy their favourite biryani while dining at the restaurant and marvel at the spectacular view of Charminar from where they are seated. Paradise known for its iconic quality of food and customer service offers a convenient option for tourists and residents for immediate gratification of the legendary biryani with the opening of this outlet. The launch marks the 20th store of Paradise in Hyderabad while bringing food lovers and heritage buffs together.
Interestingly, every 3 seconds, one biryani is served at Paradise Restaurant, and so are uncountable visitor footfalls at Charminar – marking the popularity of both the icons from Hyderabad that have found global acclaim.
Guests can enjoy the best of Biryani, Kebabs and many more items that will be served to customer with topmost quality, utmost hygiene and care with food served is in line with safety measures required in current times.
Speaking on the occasion, Mr. Ali Hemati, Chairman – Paradise Food Court Pvt. Ltd. said, “Our decision to launch the 20th outlet of Paradise in the city comes as good news for visitors far and wide who want to get the best of both the worlds – Charminar and our famous biryani – at one stop. It’s simply exhilarating to get the glimpse of Charminar while relishing a sumptuous meal from where you are seated, and Paradise is bringing the opportunity for you. It’s an amalgamation of the Hyderabadi heritage for history buffs and food lovers. Now coming miles to see the Charminar in one corner of the city and to go in the other direction to enjoy the Paradise biryani is a bygone thing. Rest assured, our decades of endeavour to maintain the customer service and quality, and safety measures very much prevail that allow visitors to rely on eating out in the current times.”
Dr. Kazim Hemati, Director – Paradise Food Court Pvt. Ltd. added, “We are very excited with prospect of our new launch near the iconic monument. It’s a meeting of the two icons. We have put our heart and soul in continuation of the legacy of Paradise and under the aegis of Mr. Ali Hemati, we have taken it one notch higher.”
Mr. Gautam Gupta, CEO- Paradise Food Court Pvt. Ltd. said, “Paradise has always been on the top must-visit destinations for visitors both from within India and abroad. The proximity of our outlet to Charminar will serve the dual purpose of those who want to get a glimpse of the monument and taste our delicacy in one go. Paradise continues its legacy of bringing the best quality food and now ensures that the heritage of good food meets the iconic heritage of Hyderabad.”
The food chain has acquired its place in the Limca Book of Records for ‘Most Biryanis Served In A Year’. In 2017, they catered over 70 lakh servings of biryani and in 2018 the numbers crossed over 90 lakh. Paradise also won the ‘Restaurant Serving The Best Biryani’ award at the Asia Food Congress and Golden Spoon Award at the India Food Forum in 2018. Through the years they have won several accolades and laurels from Telangana State Hotels Associations, GHMC, Times Food Award, Pride of Telangana and Lifetime Achievement Award to name a few.
Back in 1953, a small Canteen and Café functioned out of a cinema theatre called Paradise in Secunderabad. The Café continued its services even when the theatre shut down. Between 1978 and 1996, under the leadership of Mr. Ali Hemati, the restaurant underwent an exhaustive re-structuring, renovation, and modernisation programme that was aimed at adapting to the changing social trends and evolving food habits of the people. The Paradise brand became synonymous with Hyderabad and Biryani.
Paradise boasts of a clientele that includes celebrities from every walk of life including politicians, cricketers, and heads of States, film stars, and many more. An array of the world’s famous personalities including Sachin Tendulkar, Aamir Khan, Sania Mirza, PV Sindhu, Gautam Gambhir, SS Rajamouli, Rajkumar Hirani besides Chef Sanjeev Kapoor have enjoyed the World’s Favourite Biryani at Paradise.