Centuary Mattresseslaunches India’s first ‘Pocketed Spring Rollpack Mattress under Its new Online ExclusiveBrand – SleepablesByCentuary

Sleepables by Centuary launches on leading Online platforms SignallingCentuary’s push into E-commerce leadership position.

Mumbai,28thJuly 2020: In continuation to its extension of advanced and innovative products, Centuary Mattresses, one of India’s leading mattress company, has now ventured into‘Online Exclusive category’ of mattresses with the launch of ‘Sleepables Mattress’- India’s first‘Pocketed Spring Mattress in Box’. The company has forged partnerships with the major e-commerce players for this Online exclusive range of mattresses that offers superior quality with the luxury in stylish designs of mattresses. The high-quality pocketed spring mattress will be compressed, rolled, and packed in an easy-to-carry box. All the consumerneeds to do is just unpack it, unroll it, and wait for a few seconds as it automatically decompresses making it convenient to transport and handling. The Rollpack range is available on Amazon,Flipkart,Pepperfryand Centuary’s website as well. These Rollpack mattresses are manufactured at Centuary’sown manufacturing plants in Hyderabad

‘Sleepables By Centuary Pocketed Spring Mattress’ is a first of its kind technologically superior mattress designed with independent pocketed springs, which ensures zero motion transfer even if someone is tossing and turning on the other side of the bed. Sleepables pocket spring mattress uses an advanced spring technology with active edge support and plush PU (Polyurethane Foams)Foam comfort layer and quilt.The ‘Sleepables’ range of mattress is available in all standard sizes of Single, Double, King, and Queen size beds with an option ofcustomized size also. The sleepable range is available in 6 inches and 8 inches thicknesswith a starting price of INR 8,000to 24,000 depending upon the size of the mattress.

CentuarySleepables‘Bed in a Box’

  • Sleepablesmarks Centuary’s entry into an ‘online exclusive product category’, plans to significantly increase its revenue share from the online category by 200%
  • Sleepables By Centuary incorporates the new Centuary Protect anti-microbial shield, which guarantees a safe and hygienic sleeping surface
  • Centuary plans to sell 2,00,000(2 lakhs)ofthe Sleepables Mattresses range in the next 2 years

Speaking about Centuary’slaunch of the Online Exclusiverange, Mr.UttamMalani, Executive Director of Centuary Mattresses said, “Sleepables By Centuary is expected to be the growth driver for Centuary’s push into Online sales leadership of the mattress category, which is currently dominated by multiple unorganized players and private labels.It also strengthens our positioning in the segment of the superior product configuration since Rollpackspring mattresses need high-quality technology that has never been deployed in India earlier.

Sleepables by Centuary is the first and only Online exclusive range in India of Rollpack Pocketed Spring Mattresses which comes as a bed in a Box. Many customers enjoy this hassle-free version of new-age mattress shopping. Instead of spending a weekend or two testing mattresses out in a showroom, the customers can order this mattress online in just a few minutes that are easy to deliver and handle.It is delivered from Centuary’s manufacturing plant straight to the consumers’ doorstep, thereby ensuring convenience and comfort.

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