~ Aims for 50% growth in FY 21-22 with increased focus on exports and distribution in India~
National, 20th April, 2021: Aparna Enterprises, the leading building materials brand announces the growth strategy for their tile brand, Vitero Tiles, by launching a new collection of Wall Tiles called Vitra. Inspired by premium quality, modern design and contemporary aesthetics, the new series Vitra will have fifty six shades to its credit. With this new launch, Wall Tiles’ portfolio will have around 4 series and more than 400 shades. Vitra will be available in India through more than 275 dealers across India.
Commenting on the product expansion and growth plans, Mr Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “Despite the challenges last year, Vitero Tiles has grown by 13% in the last FY and is expected to close the current FY with 50% growth. Our new launches envision to provide consumers with high quality and premium design products. Apart from building the portfolio, we will also continue to increase tile production capacity and expand our distributor network pan India. Last year, we had increased our dealer network by 23% and this year we will be further boosting it by 30%.”
A perfect blend of style and functionality, Vitra is unique in itself given the high vibrant contrast finish. Available in fifty plus shades; the series is manufactured at the state-of-the-art manufacturing unit in Peddapuram, Andhra Pradesh using the latest nanotechnology. About 60% of all raw materials used in this tile collection, like clay and feldspar, are produced in-house through a rigorous backward integration process, ensuring uniform consistency and quality across each of the product. The series is processed using advanced polishing units, giving the collection sheen, surface consistency, and durability. The tiles provide a glitter finish when light falls on them. Vitra is an ideal choice for both domestic and commercial consumption. Available across India, the tiles will come in 300 x 300 mm and 300 x 600 mm sizes.